Many companies that take part in VETECO use the advertising tools made available by the organisers (directory of participating companies, social networks, …) or their own advertising tools (banners, electronic signatures…).
These days, it’s not enough, since there’s so much more available.
The evolution of the tools digital marketing is making available to us provides a world of opportunities to help achieve your goals for taking part in the trade fair.
There is little point in advertising that you will be exhibiting at VETECO and then, when the user clicks, to be taken to a generic website. I would rather click on an ad that says, “I’m an exhibitor at VETECO” and be taken to information about participation in the trade fair, wouldn’t you?