Participating in a trade fair is one of the most comprehensive marketing tools for all businesses, as shown by the Seminar on Trade Fair Marketing for Exhibitors. Held on 13th June at the Feria de Madrid, the seminar was aimed at companies taking part in the ePower&Building exhibitions and was attended by representatives from around 100 companies.
In his remarks, the Director of ePower&Building, Raúl Calleja, said that “as trade fairs represent a major event for an industry, they are a tool for expanding opportunities to reach major objectives, such as trade, communication, impact, time and scheduling, within a short time frame.”
These advantages will feature in the second edition of ePower&Building, to be held between 13th and 16th November 2018. The event will bring together IFEMA exhibitions related to the building industry: CONSTRUTEC, BIMEXPO, ARCHISTONE, VETECO, MATELEC and MATELEC LIGHTING.